Independent wellness comparisons

Pay for ingredients.
Not hype.

We break down expensive wellness products, compare their ingredients and doses, and find lower-cost options. See the savings, the differences, and the tradeoffs before you buy.

Popular: AG1 LMNT Seed More →

We compare ingredients, doses, and price, not medical outcomes. A lower-cost match shares overlapping ingredients and a similar intended use; it is not a guaranteed equivalent.

$296 $70 save ~$2,712 per year

Biggest-ticket swaps

Where switching saves the most real money per month, the priciest products we’ve matched to lower-cost equivalents.

Huel
brand $212/mo → match $102/mo
save ~$1,320/yr
Ka’chava
brand $140/mo → match $75/mo
save ~$780/yr
Isagenix IsaLean Shake
brand $296/mo → match $70/mo
save ~$2,712/yr
Timeline Mitopure (Urolithin A Softgels)
brand $125/mo → match $69/mo
save ~$672/yr
Shakeology
brand $130/mo → match $53/mo
save ~$924/yr
Ketone-IQ Exogenous Ketone Shot
brand $135/mo → match $50/mo
save ~$1,020/yr

The breakdowns people run most

Same actives, same intended use, a fraction of the price. Every card links to the full ingredient-by-ingredient table.

save ~$2,712/yr
$296/mo brand

Isagenix IsaLean Shake

$9.87/day$2.33/daymatch
See the breakdown →
save ~$1,568/yr
$140/mo brand

Onnit Total Human

$4.67/day$0.31/daymatch
See the breakdown →
save ~$1,344/yr
$139/mo brand

Qualia Mind

$4.63/day$0.90/daymatch
See the breakdown →
save ~$1,320/yr
$212/mo brand

Huel

$7.07/day$3.40/daymatch
See the breakdown →
The Supplement Markup Report

The average product we priced carries a 5.5× markup

We priced 177 popular wellness products against ingredient-matched alternatives. The gap isn't small, and it isn't an accident.

~$77,033estimated yearly overspend across the catalog
177products priced, ingredient by ingredient
5.5×average markup over matched alternatives

Every comparison runs on the same eight questions

We weigh each product the same way and show our work, including where the data isn't public.

MATCH

Ingredient matching

Which actives actually overlap between the brand and the match.

DOSE

Dose comparison

How the amounts line up, where disclosed.

COST

Cost per serving

Price normalized to the dose that matters.

EVIDENCE

Evidence check

What the research actually supports for each active.

FORM

Form & bioavailability

Whether the compound form changes absorption.

LABEL

Label transparency

Proprietary blends vs disclosed doses.

TESTING

Third-party testing

Who verifies what's actually in the bottle.

TRADEOFF

The honest tradeoffs

Where the cheaper match genuinely falls short.

Independent means independent. We compare ingredients, doses, and price, not medical outcomes. A lower-cost match shares overlapping ingredients and a similar intended use; it is not a guaranteed equivalent. Nothing here is medical advice, and we show our work on every comparison.

Don't see your product? Request a breakdown.

Tell us what you're paying for and we'll run it through the same eight questions.

Browse every breakdown

One email a week: the newest teardowns and the biggest markups we found.

This month's priority picks

The 30 comparisons we're actively building authority behind right now, so check back as these move up in search.

AG1
save ~$564/yr
Huel
save ~$1,320/yr
Huel Daily Greens
save ~$592/yr
Alpha Brain
save ~$312/yr
SuperBeets
save ~$426/yr
ARMRA Colostrum
save ~$1,200/yr
Ghost Hydration
save ~$180/yr
MUD\WTR
save ~$120/yr
Prime Hydration Sticks
save ~$612/yr
LMNT
save ~$522/yr
Nutrafol
save ~$492/yr
Liquid I.V.
save ~$271/yr
Bloom Greens
save ~$264/yr
Ka’chava
save ~$780/yr
Zipfizz
save ~$402/yr
Tru Niagen
save ~$516/yr
Hiyo
save ~$1,266/yr
Celsius Original
save ~$648/yr
Red Bull Original
save ~$534/yr
Monster Zero Ultra
save ~$615/yr
C4 Energy
save ~$744/yr
Ritual Essential
save ~$209/yr
Seed DS-01
save ~$372/yr
Vital Proteins
save ~$348/yr
Cymbiotika Vitamin C
save ~$726/yr
Prime Male
save ~$516/yr
Goli ACV
save ~$624/yr
Ghost Energy
save ~$792/yr
Bang Energy
save ~$621/yr
OLLY Sleep
save ~$138/yr